Disney And ABC Create A #Shelfie Life With First Book


P!NK and Echosmith’s Sydney Sierota are among the artists who have taken part in Disney’s the “Magic of Storytelling” campaign. Details on the campaign is found after the jump.

To take part in the fifth annual campaign, fans can share a #shelfie of themselves with one of their favorite books. For each post, Disney and ABC will donate up to one million books to the nonprofit organization First Book. The campaign, which will provide new books to organizations and educators serving children from low-income families, runs through March 31.

“We are so proud to have donated more than 57 million books through our long-standing collaboration with Disney,” said Kyle Zimmer, president and CEO of First Book. “Each year, the excitement around the Magic of Storytelling campaign grows, inspiring millions of individuals to help us bring much-needed new books to children in need.”

To learn more about the campaign and find out other ways to participate, go to MagicofStorytelling.com.


Greg Srisavasdi

Editor/Owner of Find Your Seen and Deepest Dream, I'm also a BFCA member and editor of Hollywood Outbreak. I also do a weekly movie review podcast called CinemAddicts. BFCA member, Clippers and UCLA Bruins lifer!!

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