Producer America Ferrera Gets ‘Gente-Fied’ At Sundance

As evidenced by her impassioned and pointed speech at the Women’s March on Washington, America Ferrera is focused on empowering voices that may be or have been silenced through the years. On Monday, Gente-fied, a digital web series Ferrera co-produced with Macro, is debuting at the Sundance Film Festival. The actress/producer talks about the project after the jump.

Special announcement! The #Superstore cast takes adorable photos. That is all. ?: @americaferrera

A photo posted by Superstore (@nbcsuperstore) on

My interview with Ferrera came during last week’s NBC/Universal press tour, as she and Ben Feldman were promoting their series Superstore. During the conversation, she talked about her ventures in producing.

“I’ve really loved and enjoyed the projects I’ve produced both in television and in film and in the digital space,” said Ferrera. “It’s a whole different muscle and I don’t really see it connected to my acting muscle. It’s just another side of me – another part of me that I enjoy and that I am fulfilled by.”


Labeled as a “dramatic comedy,” Gente-fied deals with gentrification in the Los Angeles neighborhood of Boyle Heights as seen through the eyes of seven people. Marvin Lemus directs the picture (which he co-wrote with Linda Chavez):

“I’ve lived in New York for over a decade now and (gentrification) is something I have seen with my own eyes happen throughout the city. But this project was written by these two young Latino Americans and it was so unique and specific to their experience of growing up with one foot in one culture and one foot in the other and often not knowing if they were the good guy or the bad guy.

The fact that as the child of immigrants or when your parents give you everything so you can have more. The goal is to sort of move up and move out. But that, in and of itself, is somehow a betrayal of another part of your identity. And that is an experience that I relate to so wholeheartedly . . . I would have died to have seen that story be told when I was in high school or junior high.” – America Ferrera

Check out the Gente-fied trailer below (there’s a couple of NSFW curse words in the clip – just FYI!!):

Greg Srisavasdi

Editor/Owner of Find Your Seen and Deepest Dream, I'm also a BFCA member and editor of Hollywood Outbreak. I also do a weekly movie review podcast called CinemAddicts. BFCA member, Clippers and UCLA Bruins lifer!!

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