Oscar winning actress Julianne Moore (Still Alice) has been named the face of Triumph’s new premium brand Florale by Triumph. Photos from the global campaign were shot by fashion photographer Rankin, and Triumph describes its lingerie line as drawing on “the story of the modern woman, celebrating female confidence and timeless style.”
“Florale by Triumph represents everything I hope for in my style – it is elegant, contemporary, and it makes me feel beautiful,” said the 56-year-old in a statement. “The collection is stunning and it’s a pleasure to be a part of the Triumph family.”
The collection features figure flatting styles that highlights signature Peony stretch lace and embroideries of roses, dahlias, and irises.
“Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection,” said Suzanne McKenna, Global head of Brand, Triumph. “We are confident that this special partnership will resonate with women across the world, inspiring them to ‘Find the One’ with Triumph.”
The Florale by Triumph Autumn/Winter collection debuts September 2017.